The first step for marketing with LinkedIn would be a no-brainer: sign up if you haven’t! This is so important because one cool fact I know about LinkedIn is that your name can be searched on Google and your LinkedIn profile will appear on the first page. Could you imagine how powerful this networking site is for your business? People will just search your name on Google and they could instantly access your profile.
Once your profile is in place, start building your network: invite friends, family, business associates or customers (if relevant). There is a quick function in LinkedIn that allows you to import all of your contacts from your email accounts (Outlook, Hotmail, Gmail or event from an Excel spreadsheet) and send invitations to connect. This is a fast and easy way to build your connections on the site. Many of your connections will have connections of their own…hence their value to generating leads!
If you have a Twitter account, be sure to link to your blog posts in your tweets. Put the URL for your blog in your Twitter biography section. If other tweeple (people who tweet) like what you have to say in both your Tweets and your blog, they’re more likely to follow you both on Twitter and on your blog. Bonus: Link to your blog in your Facebook and Social Media Marketing as well, and be sure to share your articles in your posts in all of your social media accounts.
If your market is on Facebook, you need to have a presence. Even in the B2B world, companies are finding that some percentage of their market spends time on Facebook. You can create a company page associated with your account. Since you are just getting started, a Facebook profile and company page is fine. Even if you do not use it right away, it is a good idea to secure the account name.
Build Connections – Gaining many followers is not enough. Starting with a few which you can engage in a meaningful conversation is more important. With that, you can fetch insights about your brand. Observe the concept of give and take. Take time to search for those who talk about your business. Besides thanking them, return the favor by re-tweeting their posts. Should you come across questions related to your niche, provide a ready answer.
Once your profile is created, LinkedIn offers several ways to stay active. You can post status updates similar to Facebook. With LinkedIn, you will probably want to keep these updates more professional. Remember that those you want to do business with are the ones who will be seeing them.
Each tag costs about $0.10. So if you have $10, imagine how many tags you will be able to buy with such a small amount of investment! Each tag or keyword that is traded in TagVillage has lots of potential. You can even sell it for a higher price as its value increases.
Pull together steps 1 and 2 above to create your own marketing strategy; that way you always know what you need to do next. You’re not constantly second-guessing yourself, and you are in charge of your business.